The Day Life Got Tough

If there is one universal and truly understood format, it is the book. A book is intimate, allowing you to be led by the author in a controlled and slow manner, able to be absorbed by and truly immersed in the narrative. The joy and clarity of a good story is because it leads you and has limits. “The Day Life Got Tough” is an animated book, with big letters printed on paper, but brought to life as you turn the pages through the story with animations. The story and book though not only go forward, but once you reach the end, start going backward at which point the story starts to fold in on itself. “The Day Life Got Tough” is an exploration into how writing process, narrative structures and inventing new formats affect one another.

In collaboration with Adam Simpson